Welcome to the start of Considerable, a new website for people who are redefining what it means to grow older and are looking forward to what’s next.

That next thing could be a big promotion at work (hello, peak earning years) or a pivot to a second career (by choice—or not). Or it might be transitioning to retirement.

Maybe you’re launching your kids toward college, recapturing romance in a newly empty nest, or welcoming your first grandchild. Or you might be jumping back into the dating pool for the first time in decades.

You’re likely starting to deal with a few health issues, small or large. But you might also be taking up ballroom dancing or CrossFit for the first time.

And for many, what’s next will inevitably involve caring for an aging parent or spouse. But along with the tough comes the joyous—say, taking a bucket-list trip to the Australian Outback or renting a villa in Tuscany.

The possibilities are endless and, sometimes, so are the contradictions—and that is the point.

Who we are writing for

We are a generation that refuses to be defined by age or marginalized by other people’s ideas of what it means to be 50 or 60 or 70. We are vital and engaged, still growing, and ready to take on anyone who thinks otherwise.

That said, there is no denying an, “if not now, when?” subtext to our lives. We still feel young enough and vibrant enough to do great things. But we are also keenly aware that we don’t have all the time in the world left to accomplish them.

We are vital and engaged, and ready to take on anyone who thinks otherwise.

This is what we’re about at Considerable and who we are writing for. The goal: to deliver smart, useful, thought-provoking, engaging content that helps inform and inspire you when it comes to the aspirations, challenges, and pleasures of this stage of life.

Our official launch isn’t until October. But we are already producing stories that we think you’ll find interesting and helpful across our five main topic areas: Money, Work, Family & Home, Health & Wellness, and Pursuits.

So, we figured, why not share, while we continue to build the site into a world-class, must-read destination for this audience.

What’s yet to come

Here’s what you can expect when we go full blast.

We’ll have deeper dives in such areas as second careers, retirement planning, healthcare, family finance, caregiving, travel, relationships, fitness, and more.

We’ll also have a full line-up of columnists and contributors, including some of the best journalists in the business.

Plus, look for smart tools and comprehensive guides designed to help you more easily navigate the critical but often daunting decisions we face at this stage of life. First up: a simple, user-friendly tool and guide to picking the best Medicare plan, just in time for open enrollment season.

What’s in a name

Finally, what’s up with the name, Considerable?

Well, at this stage of our lives, it is who we are: We are people of considerable experience and considerable skills. We’ve built considerable assets (sometimes financial, but more, life wisdom), and we still have considerable ambition.

We’ve built considerable assets, and we still have considerable ambition.

We are also considering our options. We are reinventing ourselves for this new chapter in our lives—considering what to do with our careers, family, money, health, and time, to make the most of who we are and hope to be.

In a word, Considerable.

Building on our past

Now, a bit of housekeeping: Considerable has acquired the assets of the former American Grandparents Association and its website, Grandparents.com.

Given the legacy of that brand and its loyal fans over the years, we didn’t want to eliminate content that some readers search for and might find useful. Dig deeper into the well of stories on our site and you will see many posts that reflect this former identity.

So that’s us.

We hope you will become a regular reader, sign up for our newsletter here, follow us on Facebook and Twitter, and grow along with us.


Diane Harris
Editorial Director