The annual Thanksgiving Macy’s Parade in New York City was first held in 1924, and the three-hour long extravaganza had been televised each year for just under a decade when these pictures were taken.
Television had replaced live radio broadcasting which had been in place from 1932—though not during World War II. The parade itself was suspended from 1942 to 1944.
1961’s parade saw the first appearance of the moose Bullwinkle in balloon form. Since then, a new balloon has been introduced each year. More than sixty people are required to handle some of the larger parade balloons.
But photographer William Lovelace turned his attention away from the enormous balloons and marching bands, and on to the crowds—and in particular, on to the faces of the children watching the spectacle pass by.