The American Film Market (AFM) is set to return to Los Angeles in 2025. The event will take place from November 11-16 at the Fairmont Century Plaza in Century City, next to Beverly Hills. Jean M.
Prewitt, President/CEO of the Independent Film & Television Alliance (IFTA), and Clay Epstein, Chairperson of the event organizer, celebrated the return in a statement. They acknowledged the significance of hosting the event in LA following recent devastating fires and the historical importance of the location for AFM. “Our return to LA holds special significance in the aftermath of the recent devastating fires,” they stated.
“It will be heartening to gather as colleagues here once again, where AFM started, and in doing so to take part in the rebuilding of the city that is a vital hub of our industry.”
The decision to return to Los Angeles appears to be well-received by industry professionals.
Return to Los Angeles announced
Many attendees also missed the opportunity to combine AFM with other industry meetings in Los Angeles.
AGC CEO Stuart Ford commented, “Jean [Prewitt, IFTA CEO] and the IFTA board certainly deserve real credit for delivering a solution that gives AFM an upscale location right in the center of town and on a multi-year basis. The return of AFM is a small financial boost for the city after the devastation of recent weeks.”
The IFTA board chose the Fairmont Century Plaza after an extensive evaluation of multiple venues across Los Angeles. The newly renovated Fairmont offers prestige, accessibility, amenities, and pricing consistent with recent years, situated near Beverly Hills, West Hollywood, and Westwood.
The full announcement from IFTA emphasized the importance of AFM as more than just a transactional space. Over the decades, it has evolved into an essential event where industry leaders come together to launch new films and projects, assess the marketplace, share insights, and stay abreast of rapid changes shaping the business. Details about exhibition opportunities, registration, and the event’s agenda will be available shortly.
AFM organizers expressed gratitude for the industry’s continued support and eagerly anticipate welcoming attendees back to Los Angeles.
